Service Businesses:
There is an easy way to run your own marketing without the agency price tag.
This private one-on-one 12-session series builds a brand messaging guide that reflects your competence, a social plan you can actually keep up with, and a client system that follows up on its own.
Why doing your own marketing hasn't worked yet
We bet you've tried all this:
- A DIY course that never got finished
- Posting when you remember to instead of using a schedule
- An email tool you abandoned because it took too long
- AI tools that generate noise that doesn't represent you
And it resulted in this:
- Messaging that changes depending on the day
- A presence that's inconsistent across every channel
- Software you pay for and don't actually use
- Leads that show up on luck, not on a system
Sound familiar?
Then you're in the right place.
It takes too much time and money to figure this out by yourself. That's why we fast-track results for you.
Bad marketing is everywhere, and although people love to say, "Good is better than perfect," sometimes it's better to do nothing than put out shoddy messaging.
When you're the only person responsible for getting your message out there, it's easy to procrastinate, second-guess yourself, and get discouraged that things will never come together and start clicking.
These problems don't actually come from lack of good ideas. You just need an expertly-crafted plan and a step-by-step guide to handle this on your own.
Here's why our system works:
Accountability
It's easy to skip marketing when no one else is looking. We keep you on track with achievable deadlines and help along the way.
A second set of eyes
We catch just about every instance of misplaced commas, weak verbs, fuzzy thinking, and vague ideas that water down your brand.
Momentum that survives a bad week
We keep you on-track, and we're fun to work with. You'll enjoy your sessions so much that even a bad few days will be no big deal. We'll be in charge of keeping the fire lit.
A guided, 1:1 transformation, built from the ground up.
Brand & Market Strategy
Clarify whom you serve, what you stand for, and how you're different, so your message stops changing depending on the day.
- Brand positioning summary
- Audience & segment profile
- Messaging/voice framework
- Content pillars document
Client Journey & Follow-Up
Map how a lead becomes a client, and build a simple, working follow-up system so nobody falls through the cracks.
- Full lead-to-sale journey map
- Lead capture & funnel design
- Automated follow-up sequence
- A fix plan for your existing tools
Social Media & Execution
Turn stage one's message into a posting system you can actually keep up with, on the platform your clients already use.
- 30–90 day content plan
- Reusable post templates
- A simple posting workflow
- Live posting practice session
Start with one stage, or go through the full system. Every stage is live, 1:1, and yours to keep.
MOST POPULAR
The Full Accelerator
12 sessions · all three stages, in sequence
Starting $4,995
Stage 1 — Brand & Strategy
Stage 2 — Connect Lead Collection System, Funnels & Pipelines
Stage 3 — Social & Social Content
Save $500 vs. booking separately
Single Stage
Choose the one bottleneck to fix first
Starting at $1,995
Brand & Strategy
Connect Lead Collection System, Funnels & Pipelines
CRM Setup and population
Content creation/Copywriting/Ghostwriting
Social & Social Content
WHO YOU WILL WORK WITH
Kari Matthews
Branding & Messaging
Kari is a full-stack ghostwriter who specializes in Resonance Theory, a proprietary framework for making powerful connections with ideal clients through content. She has over twenty years of experience in the copywriting and content space.
She has crafted books, articles, fundraising letters, and newsletters for a variety of small organizations, including consultants, non-profits, and individuals with a story to tell.
Jennifer Speaker
CRM & Marketing Technology
Jennifer's superpower is understanding the most granular details of the technology that runs in the background of our lives and translating it into practical language that clients both relate to and absorb.
She not only fixes broken tech in her IT/Cybersecurity consultancy, but she also puts her clients at ease with her non-intimidating, education-first approach.
She is a master at weaving process improvement, technology, and AI to create the most efficient, effective workplaces possible for small businesses.
Haley Howerin
Social Content Creation & Posting Strategy
Once a teacher, Haley retired from the Kindergarten classroom to launch her own social media business, which focuses on promoting small businesses, as well as creating legacy/memory event content, especially for weddings.
Haley keeps up with trends, current best practices, and legal requirements to keep her clients' posts both magnetic and compliant. She has an incredible attention to detail that goes a long way in keeping her clients looking polished and intentional.
I have a question...
Is this a course, or is it really 1:1?
Every session across all three stages is live and one-on-one with the consultant, not a recorded class or a group cohort. What you build is specific to your business.
Can't I just do this with AI myself?
You can generate a brand statement, a content calendar, or an email sequence with AI on your own, and plenty of people do.
What AI can't do is tell you whether what it produced is actually true to your business, catch the blind spot you don't know you have, or hold you to a plan when week three gets busy and posting slips.
It also can't log into your CRM and fix what's actually broken there. This program uses the same tools, we're not against them, but we sit between you and the output: asking the questions that get you to the right answer, catching what's off before it goes out under your name, and doing the hands-on setup work AI can describe but can't execute.
What CRMs do you work with?
We have experience in major CRMs like Hubspot, Zoho, Highlevel, monday, Salesforce, SugarCRM/SugarAI, ActiveCampaign and Microsoft Dynamics. We also have experience in industry specific CRMs like Magazine Manager and Top Producer. We also have experience with automations tools like Zapier, Make, n8n and Power Automate. Even if you don't have one of these as your CRM, during the Fit Check we will get a glance at your CRM and connect you with the correct consultant.
What if I don't have a CRM?
We will discuss options for your inbound leads based on your office technologies and find the right solution for you.
Does Stage 2 build me a full CRM?
Stage 2 maps your client journey and builds a working lead capture and follow-up sequence. If your business needs a full CRM built from scratch, that's scoped as its own project after we've assessed what you actually need.
What happens after the 12 sessions end?
You keep everything we build. Most clients either run it themselves from there, or continue with one, two, or all three of us on an ongoing basis to keep it moving. We'll talk through what makes sense for you before the program ends.
What if I am a non-profit?
Non-profits need this help too! We have worked extensively with non-profits and have successfully connected their donaition systems to their marketing.
Can I do just one stage instead of all three?
Yes. Each stage stands on its own if you already know which bottleneck to fix first. The full series costs less than booking all three separately and keeps the work connected end to end.
Can I bring my team to the sessions?
Yes. If you have a dedicated individual who is helping you with these functions of your business, we would love to have them involved.
Fifteen minutes tells you if this is the right fit.
No pitch, no pressure. We'll look at where things stand and whether the Accelerator is the right next step.
Not ready to book an appointment?
Get in our queue and tell us your goals and we can start when you are ready.